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Your search for keyword: Strategic Marketing B2B returned 331 results.
 
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Customer Relationship Management (CRM) | Business Process Management (BPM) | Enterprise Resource Planning (ERP) | Business Planning | Business Intelligence Solutions | Customer Experience Management (CEM) | Supply Chain Management | Wireless Technologies and Mobile Computing | Business to Consumer Web Commerce | Virtualization

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Analyst Research IBM Synchronizes its Commerce 2.0 Strategy with ‘Smarter Commerce’ Initiative by IBM

March 31, 2011 - (Free Research) In this paper, IDC Insight highlights the important elements of the IBM Smarter Commerce announcement and looks at the implications of the announcement in the context of a powerful movement that is occurring in the commerce solutions marketplace, both business to business (B2B) and business to consumer (B2C).
(ANALYST BRIEF) VIEW ABSTRACT | GO TO

Customer Data Management- Breaking down data silos for improved business outcomes by Equifax

December 07, 2011 - (Free Research) This paper reviews the current problems with data silos and how customer data management services can help companies create a consolidated view of their customers and ultimately increase their revenues.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Service. Smarter. Thriving in the age of the empowered customer by IBM

January 30, 2012 - (Free Research) In this white paper, learn all about IBM's smarter commerce approach, which considers the entirety of the business-to-business (B2B) and business-to-consumer (B2C) experience. Read on and gain insight into how you can separate yourself from the competition by offering outstanding customer care in the days, months and even years after a sale.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Three Steps To Strategic Planning Excellence In Wholesale Distribution Companies by SAP America, Inc.

January 27, 2012 - (Free Research) This paper outlines a set of core analytics customized for wholesaler-distributors.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

IT in the UK SMB (Small and Medium sized Business) Sector by ComputerWeekly.com

January 04, 2012 - (Free Research) This report from Knowledge Peers and Pierre Audoin Consultants (PAC), reveals what leaders of Small and Medium-Sized Businesses (SMBs) think of IT – its strategic value, its potential, and the changing way in which it is being used in their organisations.
(IT BRIEFING) VIEW ABSTRACT | GO TO

Strategic Profitability Management by SAP America, Inc.

December 31, 2011 - (Free Research) Very few of today's companies have a reliable way to achieve the widest profitability margins consistent with other strategic objectives, largely because no one person or organization is responsible for it. Read this white paper to find out what Ventana Research recommends as part of an effective profitability management strategy.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Gartner: Social, mobile and analytics to push CRM through 2015 by Infor CRM

February 07, 2012 - (Free Research) This tip guide from SearchCRM.com shares Gartner's expert insights on the fragmented social customer relationship management (CRM) market and how it will continue to evolve in the next three years.
(EGUIDE) VIEW ABSTRACT | GO TO

vokeStream Market Snapshot: Automated Testing of Networks and Connected Devices by Fanfare

November 16, 2007 - (Free Research) Service providers and network equipment manufacturers are adding automation to their pre-production testing process for a combination of reasons. This Market Snapshot will focus on the need for test automation of networks and connected devices, identify a path to automation adoption and provide an overview of the market.
(ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

The Network Evolution University: Next Generation Networks by SearchNetworking.com

November 09, 2011 - (Free Research) In order to combat the ever-evolving challenges of today’s networks, it’s time to head back to school in our exclusive Network Evolution University – Featuring three distinct classes and nine progressive learning lessons that explore all there is to know about next generation networks and how to overcome the challenges they present.
(VIRTUAL SEMINAR) VIEW ABSTRACT | GO TO

Computer Weekly Special Report: Fujitsu by ComputerWeekly.com

January 26, 2011 - (Free Research) Fujitsu has been an insular company, with a market centred in Japan. Does it have what it takes to reinvent itself as a well-represented global player, with cloud computing at its heart?
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Booz&Co: M-Commerce Comes of Age. Collaborate to Succeed by ComputerWeekly.com

September 20, 2011 - (Free Research) This perspective paper covers the forces that are driving the m-commerce market, the benefits available, and the kinds of business models and partnerships that are seeking to achieve that credible scale over time.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Booz&Co: M-Commerce Comes of Age. Collaborate to Succeed by ComputerWeekly.com

October 07, 2011 - (Free Research) This perspective paper covers the forces that are driving the m-commerce market, the benefits available, and the kinds of business models and partnerships that are seeking to achieve that credible scale over time.
(WHITE PAPER) GO TO WHITE PAPER

Mobile Web 2.0 - opportunities in advertising and presence-based services by ComputerWeekly.com

December 08, 2010 - (Free Research) The mobilisation of Web 2.0 is fostering new partnerships and rivalries throughout the value chain.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Customer Experience Exchange E-Zine Issue 2 by SearchCRM

January 31, 2012 - (Free Research) This second issue of Customer Experience Exchange highlights the contact center. Often an overlooked facet of customer relationship management (CRM), the contact center is usually the first way a customer reaches out to a company and thus should always be considered in CRM strategies.
(EZINE) VIEW ABSTRACT | GO TO

Executive Brief Smarter Commerce is redefining value chain visibility by IBM

November 17, 2011 - (Free Research) Putting the customer at the center of your operations is not a new idea, but truly operationalizing this strategy can be challenging. Read this paper to find out how to improve collaboration and visibility for your customers and partners and deliver consistent and predictable outcomes by synchronizing your entire value chain.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Five Steps to Improving Business Performance through Customer Intimacy by IBM

November 18, 2010 - (Free Research) Business success today requires a new depth of customer insight. Read this white paper to learn five practical steps your companies can take to achieve customer intimacy and, by doing so, achieve breakaway performance.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

A Maturity Model Brings Insight and Predictability to the Managed File Transfer Marketplace by Ipswitch File Transfer

February 21, 2011 - (Free Research) This paper introduces an innovative tool that is designed to streamline the complex MFT solution selection process by providing IT professionals with a single, reliable source they can use to drill down through a series of requirements to help them.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Managing Costs More Effectively by SAP America, Inc.

December 31, 2011 - (Free Research) This Ventana Research paper identifies the IT components that can be used to identify ways to improve cost management for success in today's recovering yet volatile market.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Best-In-Class Spend Management Hinges On Spend Analysis by Ariba, Inc.

January 09, 2012 - (Free Research) This research report examines the crucial set of processes that encompass spend analysis by exploring the pressures, strategic actions and capabilities of 132 organizations surveyed globally in September 2011.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

ERP In A Recovering Economy: Now is the perfect time to invest! by IQMS

January 06, 2011 - (Free Research) During past economic slowdowns companies didn’t plan ahead to safeguard the ability to grow profitably. While the current economic downturn shows a need to reduce costs, many SMMs are also pursuing growth. They’re responding to market pressures and rising costs by targeting IT solutions like industry-specific ERP to set the stage for future growth.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Business Intelligence and Analytics Fundamentals by IBM

July 08, 2010 - (Free Research) This paper from looks Ovum Research examines the key criteria and considerations you need to be aware of when evaluating your organizations BI and analytics strategy.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Executive Brief Digital Transformation: Creating New Business Models Where Digital Meets Physical by IBM

November 17, 2011 - (Free Research) As businesses embrace the digital revolution, they're rethinking what customers value most and creating operating models that take advantage of what’s newly possible for competitive differentiation. This report is designed to provide senior executives with analysis and insight on how fast and how far to go on the path to digital transformation.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Collaboration Drives Growth for Discrete Manufacturers: For Sage by Sage Software

January 05, 2012 - (Free Research) This paper takes a look at enterprise resource planning (ERP) systems and the requirements of collaboration as it relates to customer focus, innovation, and supply chain excellence.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Oracle Fusion Middleware 11g by Oracle Corporation

June 25, 2009 - (Free Research) Oracle Fusion Middleware 11g delivers a foundation for both business and IT innovation. This foundation empowers you to differentiate and succeed throughout dynamic and unpredictable market conditions, while maintaining efficiencies and controlling costs. Read this paper to learn more about this solution.
(ARTICLE) VIEW ABSTRACT | GO TO ARTICLE

SearchManufacturingERP.com Tip Guide: E-Sourcing tools to help turn strategic suppliers into partners by Ariba, Inc.

February 08, 2012 - (Free Research) Read this guide to learn best practices to become strategic partners with your suppliers and understand how a sourcing strategy can make or break a company.
(EGUIDE) VIEW ABSTRACT | GO TO

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