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Boost ROI with Faster, Easier, VISUAL Analytics by SPSS Inc. Worldwide Headquarters February 24, 2009 - (Free Research) Join us at this live webcast and learn how you can: Use RFM analysis to quickly rank customers for high-return marketing; Use advanced visualization techniques to uncover segments and patterns in your data; Apply these insights to growth, acquisition, and retention planning; And more. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

SPSS Text Analysis for Surveys 3.0: Get the Most Out of Open-Ended Text Responses by SPSS Inc. Worldwide Headquarters February 12, 2009 - (Free Research) Maximize survey research value with open text responses. If you've limited your surveys to close-ended questions due to the time and expense of reading and manually coding text responses, this session can be your organization's first step toward maximizing the value of your survey data. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

How to Maximize Revenue by Sending Targeted Promotions to Customers by Infor CRM October 23, 2009 - (Free Research) This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

22 Marketing Metrics for Business Executives: An actionable guide to marketing analytics and marketing’s impact on the bottom-line by Birst December 31, 2009 - (Free Research) Read this white paper to learn about a core set of marketing-related metrics that can be understood and tracked by every executive, especially those in marketing. These metrics are necessary to keep executives, especially in marketing, on top of financial, market, and customer trends, as well as sales and marketing benchmarks. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Effective Strategies for Capturing the Voice of the Customer by SPSS Inc. Worldwide Headquarters March 12, 2009 - (Free Research) This free webcast will show you how to use the data you are already capturing through your feedback programs, as well as data generated through online conversations, to help you gain more value from every customer interaction. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Furniture Manufacturer Improves Customer Satisfaction through Customer Analysis with SPSS by SPSS Inc. Worldwide Headquarters May 04, 2009 - (Free Research) Customer knowledge is market advantage. To refine its edge and better manage customer relationships, Haworth needed to learn what was important to its customers and deploy that knowledge to key decision makers. Read how they did it. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Leverage ERP for Sales & Operations Planning by IFS January 12, 2009 - (Free Research) Read this white paper to learn how to use your ERP to facilitate Sales and Operations Planning (S&OP), which helps manufacturers rapidly adjust to changes in the market. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM for the Professional on the Go by BlackBerry December 2006 - (Free Research) Mobile CRM is something that needs to be considered now. As a business leader, you might have put it into your mental to do later box, but the reasons to make it a priority are compelling. Read this paper to discover why. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Improving Marketing Measurements, Operations, & ROI by Citrix Online August 2009 - (Free Research) Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? View this Webinar archive with Jim Lenskold, author of the recent MarketingProfs ROI study, to discover what sets the top tier of "highly effective and efficient" marketing organizations apart from others. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Getting the Most From Your Marketing Events: The ROI of In-Person Seminars, Trade Shows, and Webinars by Citrix Online November 2009 - (Free Research) This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Using Webinars to Engage Prospects by Citrix Online August 2009 - (Free Research) View this on-demand Webinar to hear Ken Molay, president of Webinar Success, share tips to help you prepare and deliver Webinars that build enthusiasm among prospects, leading to easier sales communications and higher conversion percentages. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Infor CRM Epiphany for Insurance by Infor CRM July 2009 - (Free Research) The market-leading Infor CRM Epiphany suite was designed with the needs of today's insurance companies in mind. It delivers what you need to execute a customer retention and growth strategy by delivering a single view of customer interactions across business. (BROCHURE) VIEW ABSTRACT | GO TO

Alpine Electronics USA Plans Sales for Next-Generation Mobile Media Technology with IBM Cognos and SAP by Red Hat January 2010 - (Free Research) Read this case study to learn how IBM Global Business Services leveraged its electronics and automotive industry expertise to design, deploy and manage a solution based on SAP Business Suite for Alpine Electronics USA. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

8 Steps To Optimizing Your Lead Nurturing Program by Citrix Online November 2009 - (Free Research) During this webinar, Lead Generation Expert, Brian Carroll, will discuss how a multi-touch approach to lead nurturing can keep your prospects engaged through relevant content and timely conversations until leads are ready to talk to your sales team. (VIDEOCAST) VIEW ABSTRACT | GO TO VIDEOCAST

Top 10 Reasons Customers Choose SAP for Business Transformation by SAP America, Inc. January 2006 - (Free Research) SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Making Interactions More Intelligent Across All Channels in the Retail Finance Industry by Infor CRM July 2009 - (Free Research) In this paper you will learn the best practices and the bottom-line benefits in multi-channel inbound marketing. Read on to learn more about multi-channel inbound marketing and how Infor CRM Epiphany Inbound Marketing for Retail Finance can help drive revenue out of each customer interaction. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

B2B Lead Gen: Marketing ROI Performance & Evaluation Study by Citrix Online December 2008 - (Free Research) MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI by SPSS Inc. Worldwide Headquarters December 2008 - (Free Research) This whitepaper makes the case for using predictive analytics as a catalyst for a company's growth. It includes best practices from several global companies including: Cablecom, Royal & Sun Alliance, and T. Rowe Price. Ultimately, it is about maximizing the level of understanding that can be achieved with customer data. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Intelligent Decisions: Enhancing Processes with Business Rules and Predictive Models by SPSS Inc. Worldwide Headquarters March 2009 - (Free Research) Learn how your organization can integrate analytics with business processes to become a Predictive Enterprise that employs insights to make intelligent decisions. This webinar will show you the fundamentals of combining industry knowledge and business rules with powerful analytics to improve revenue generation and business performance. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

The iPhone is Here to Stay: What’s an Enterprise to do About it? by Sybase, Inc. September 2009 - (Free Research) Read this brochure to learn how iAnywhere Mobile Office offers enhanced network security, data protection, device management, profile administration, cross-platform support, and deployment features all available through Apple’s App Store. (BROCHURE) VIEW ABSTRACT | GO TO

Oracle Accelerate - Not Just Smart but Timely by Oracle Corporation March 2009 - (Free Research) This paper gives you an overview of how Ovum has helped penetrate the upper-midmarket. Even when the slowing growth of the market hasn't. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Sales and Operations Planning: The Key to Continuous Demand Satisfaction by SAP America, Inc. March 2007 - (Free Research) Find out how leading companies are designing their sales and operations planning (S&OP) processes to continuously monitor and meet customer demand. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Focusing on High-Tech Manufacturers by Infor CRM October 2009 - (Free Research) This paper explores the idea that to effectively compete today and into the next generation, high-tech manufacturers must rethink their customer relationship management (CRM) strategies. Read on to learn the three strategies high-tech manufacturers must do if they want to be profitable tomorrow and in the years to come. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Addressing the challenges of implementing a customer-centric strategy by Infor CRM December 2008 - (Free Research) The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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