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ALL RESULTS SOFTWARE SERVICES & RESELLERS HARDWARE RESEARCH LIBRARY
 
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Using Webinars to Engage Prospects by Citrix Online
August 19, 2009 - (Free Research) View this on-demand Webinar to hear Ken Molay, president of Webinar Success, share tips to help you prepare and deliver Webinars that build enthusiasm among prospects, leading to easier sales communications and higher conversion percentages.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

B2B Lead Gen: Marketing ROI Performance & Evaluation Study by Citrix Online
December 01, 2008 - (Free Research) MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Avatars Proven to Increase Advertising Effectiveness by Humanity Interactive
September 30, 2009 - (Free Research) Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Customer Relationship Management: The Winning Strategy in a Challenging Economy by Microsoft
April 08, 2009 - (Free Research) In a growth economy, businesses typically spend aggressively to stoke the growth engine. When money is tight, however, organizations seek more cost-effective ways to nurture their business expansion. This paper explains how organizations can save money over tough times and find themselves better positioned to take the lead when times improve.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Maximize Revenue by Sending Targeted Promotions to Customers by Infor CRM
October 23, 2009 - (Free Research) This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Increase Profits and Customer Satisfaction in the Communications Industry by Infor CRM
December 05, 2008 - (Free Research) Leading companies are placing more emphasis on inbound marketing and intelligent customer interactions as the means for building powerful customer relationships that boost profitable growth.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Buying your BI solution from your ERP vendor: Strategic Business Enabler or IT Convenience? - Podcast by IBM
October 08, 2009 - (Free Research) This Podcast explores the benefits and drawbacks of buying business intelligence (BI) solutions from enterprise resource planning (ERP) vendors, and shares survey results that reveal whether or not customers who have gone down the sole-sourcing path are happy with their decision.
(PODCAST) VIEW ABSTRACT | GO TO PODCAST

Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division
October 05, 2009 - (Free Research) This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
(PRESENTATION TRANSCRIPT) VIEW ABSTRACT | GO TO

Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software
June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Podcast: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division
September 2009 - (Free Research) This podcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
(PODCAST) VIEW ABSTRACT | GO TO PODCAST

Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division
September 2009 - (Free Research) This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Brand Management - Leveraging the Power of Integrated Marketing by SAP America Inc
February 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Enabling The Lean Enterprise: A Three-Tiered Approach to Improving Your Operations by SAP America Inc
June 2009 - (Free Research) Recently, many businesses have used lean principles to move from a decentralized corporate management mode to a hybrid model - recognizing that different functions require different levels of centralized management to be efficient and effective. Read this whitepaper to learn a three-tiered approach to improving your operations.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Two Faces of Risk by SAP America Inc
June 2009 - (Free Research) Traditional approaches to risk management emphasize mitigation, focusing on the readily apparent risks facing a company in the areas of security, privacy, credit, regulatory, technology, fraud and more. These threats are, of course, important and must be addressed.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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