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Executive Dialogue: Finding Customer Loyalty in a Multichannel World by Oracle Corporation
March 02, 2010 - (Free Research) Loyal customers are the lifeblood of a business. Read this paper for a discussion, given by executives Don Peppers and Melissa Boxer, of the four key principles of success in gaining customer loyalty.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Executive Dialogue Podcast: Finding Customer Loyalty in a Multichannel World by Oracle Corporation
March 21, 2011 - (Free Research) Listen to this podcast for an insightful dialogue between Don Peppers, founding partner of Peppers & Rogers Group, and Melissa Boxer, vice president of CRM applications at Oracle, as they explore these principles and provide guidance on how to create and sustain loyalty in a multichannel world.
(PODCAST) VIEW ABSTRACT | GO TO PODCAST

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